Your First Startup Site: What to Build, What to Skip
Your site should help you move fast. Everything else can wait.
You don’t need everything. You just need the right things.
Most founders overthink their first site. They treat it like a marketing project. It’s not. It’s a tool. A velocity tool.
Your site should help you:
- Talk to users
- Collect emails
- Close intros
- Raise a round
- Explain your product in 30 seconds
Everything else is noise.
What to Build
1. A clear headline
Say what you do, for who, in one line. Don’t be clever. Be useful.
❌ “Redefining the future of finance.”
✅ “Banking tools for SaaS founders.”
2. A CTA that actually works
Want emails? Use a form. Want demos? Add a Calendly. Want early access? Say it.
“Join the waitlist” is not enough. What happens next?
3. One page. Scrollable. Fast.
No nav bar. No subpages. One smooth scroll.
Sections:
- Hero (what you do)
- Problem/solution
- How it works (1–2–3)
- CTA
That’s it. Launch fast → learn → iterate.
“I’m building this for founders like me. If this resonates, I’d love your feedback.”
– Ibad
What to Skip
1. A logo
Use a wordmark. Inter. Satoshi. SF Pro. Black text.
2. Social links
They click → bounce → gone. Your site isn’t a bio link. It’s a conversion tool.
3. Animations
Framer is great. GSAP is great. But if you’re launching for the first time? Ship simple.
4. Team photos
You’re not Apple. No one cares (yet). Show the product, not the org chart.
Building your MVP? We help startups go live faster.
Work with OrbitlyTL;DR
You don’t need a brand. You need a page that works.
When you’re early, momentum matters more than polish. Orbitly helps startups go live fast—with just what they need, and nothing they don’t.